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Category: Web Development

Top Qualities Every Website Designer Should Have

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| Web Development
designing a website

A business website is an important tool that each business can use to promote its services and products and even make sales. Thus, if your website is meant for business purposes, it is necessary for it to be easy and engaging for online visitors to use. The truth is that choosing a web design service is an important investment for the business. These are some of the qualities to look for to ensure you make the right decision.

Industry Experience

website designThe best website designer ought to have experience in designing websites for the clients in the given industry you are in. You need to get an assurance that the company you are hiring is familiar with your niche to help you get the best possible website for your business. Although the experience varies from one designer to another, one who has handled a business website like yours will have a few hints about what your company or business entails. If a website designer does not have an idea of your industry, the planning is likely to take longer because of the several edits that should be done.

Knowledge, Strategies, and Techniques

No matter the designer you choose, it is vital to understand their knowledge level, overall strategy, and techniques when it comes to designing a website. When a website design expert has issues explaining any of such qualities, then you might have a difficult time working with one. Top professionals know what to do and can tell you what they know, how they will achieve your goals, and techniques they will use.

Expansive Portfolio

The process of hiring web designers who are only starting up is quite okay. However, it can also be a gamble. Although new designers may be talented, they may not have the experience or track record required to accomplish your goals. On the other hand, experienced professionals have a detailed portfolio that can showcase their past projects. In this way, you can check some of the websites they have designed that are similar to your business.

Competitive Pricing

It is a good idea to take into account the amount of money that the website designer charges for services offered. That is important because the cost of designing a website varies depending on a wide range of factors. To get the right price, you should set a budget before you start to look for designers.…

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Why You Must Optimize Your Web’s Mobile Search

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| Web Development
mobile search compatibility

The speed of the site in displaying all the content in it is one of the factors that Google uses when ranking its search results. The criteria that focus on search results on the desktop will also apply to searches via mobile devices starting in July 2018.

Google prioritizes sites that have higher speeds to be in the top row of search results. In this fast-paced era, internet users want to find answers as quickly as possible. Google’s study confirmed that a site’s bounce rate increased significantly by 113 percent when the speed of displaying content rose from one second to seven seconds.

Based on these findings, Google prioritizes sites that have higher speeds to be in the top row of search results. The same criteria will be applied to all sites equally, without considering what infrastructure or technology is used.

Not the Only One Factor

Although the site’s speed is one of the factors that Google uses in ranking searches, this factor is not the most important in determining results. Google states that the user search context remains a stronger signal in ranking.

Based on this priority order, a slow site still has the possibility of topping the search results on Google. Sites with content that is weighty and relevant to what users are looking for are still Google’s priority in displaying results.

Beginning with the Accelerated Mobile Page

traffic analysis chartBefore officially announcing that site speed was one of the rating factors for searches through mobile devices, Google in 2015 also announced a similar step. The announcement states that it will prioritize sites that have supported Accelerated Mobile Page (AMP) technology to rank users’ search results.

AMP technology allows mobile device users to access the content of a site very quickly, similar to Instant Articles applied on Facebook. Google is the primary initiator behind the open source technology.

Suggestions to Developers

seo logoGoogle states that the update of the ranking criteria they call “Speed ​​Update” will only have an impact on a small part of the search process. The process of optimizing a site that has been done by developers so far does not seem to change much.

While not mentioning in detail what steps can be taken so that a site is not affected, Google recommends that developers think broadly about the performance of a managed site, and focus on optimizing user experience. Google also recommends several tools that can be used to audit the performance of a site, including:

  1. Chrome User Experience Report, a data collecting tool that gathers info about user experience metrics when they visit popular sites in the world.
  2. Lighthouse, a part of Chrome Developer Tools that can audit quality (speed, accessibility, etc.) of a site.
  3. PageSpeed ​​Insights, a tool to find out how well a site works in Chrome
  4. UX Reports which is also capable of providing suggestions for improvements.
…

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