If you are a business owner or a marketer, then you may have been told to use search engine optimization. This is because SEO is an important part of a successful marketing strategy. However, if you are not familiar with the tactic, you may not be convinced that it is worth your money and time. The truth is that it plays a great role in marketing.

For starters, search engine optimization is the process of improving web pages in a manner that helps them rank in the search results for certain words or phrases. Usually, the results are what search engines think about your website. The following are some of the benefits of SEO.

Targets Quality Traffic

The good thing about SEO is that it is an inbound marketing strategy. Unlike traditional advertising channels that involve reaching out to consumers, inbound methods make it easy for the audience to find the information they want. Usually, traditional marketing methods such as spam emails, interruptive ads, and cold calling are done with the goals of advertisers in mind. This explains why most consumers find these methods quite annoying.

No Need to Pay for Ads

Google’s organic rankings are based on what the algorithm determines as the best results for any particular query. Thus, after creating a page on search engines, it can continue getting traffic to your site for months or even years after publishing it. Although researching and writing quality content is time-consuming and expensive, you will not have ongoing costs of attracting traffic to your content. However, it is advisable to update your pages every few months depending on the topic.

SEO Gets a Lot of Clicks

The truth is that SEO gets more clicks as compared to PPC. This is because users trust search engines and they know the spots advertisers pay for. Thus, they choose to visit pages that search engines find to be the best. No matter the reasoning behind this, most clicks go to top organic search results.

Improves PR

Although PR and SEO seem to be different marketing strategies, they can be combined to deliver maximum results. Earning trust from reputable websites helps improve your marketing and brand. The good thing about PR is that it allows influencers and publications to talk about the company. This will present a great opportunity for you. In this way, you gain a competitive edge over your rivals.